Hints To Increase Deliverability Of Your Email Marketing
Ask your recipients to be added to their address books. You can do this by simply adding a brief sentence to the top or bottom of your email containing the email address that you will be using for them to add.
You also want to understand relevant legislation in regards to the content of your email. Our Email Marketing tool provides the technology and tools in order to comply with the Can-Spam Act of 2003, but the content is created by the end user and needs to be in compliance in order not to have your domain marked as sending Spam or be Blacklisted.
There are many key terms and phrases that you want to avoid when creating content. Many spam filters look for them in order to identify potential junk mail. Below is just an example of some:
|Free||No Cost||Excessive "$" or "!"|
|% Off||Accepts Credit Cards||All New|
|Earn Money||Avoid Bankruptcy||Increase Traffic|
|You're a Winner!||Subscribe Now||Opportunity|
|Promise Credit||Amazing||Call Now|
|Get Paid||Million Dollars||Please Read|
|Don't Delete||Removes||While Supplies Last|
|Why Pay More||Cash Bonus||Stop|
|Satisfaction Guaranteed||Friend||As Seen|
|Web Traffic||Hello||Information Requested|
|You've Been Selected||Limited Time||Sign Up|
|Special Promotion||No Fees|
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