Social Media Spotlight: Google+

Everyone is familiar with the traditional barcode, but not as many people know about the new mobile counterpart, the Quick Response code. Its convenience is transforming the world of mobile advertising, since it gives business owners more opportunities to reach their customers without being bound to a specific location.

Filed under qr code, mobile advertising, website, traffic, social media, coupons

The Web's Biggest Trends in Online Advertising

by Nina Angileri on November 17th, 2014

The viewers of online advertisements are changing as rapidly as the technology they are using, and the need to effectively reach this new audience has led to much innovation in marketing. With the goal of accessing and utilizing channels that traditional media fails to include, such as mobile devices, today’s novel advertising methods take a more subtle approach to attracting customers.

Filed under online advertising, content marketing, brand image, social media, seo, mobile devices, advergame, ad retargeting

Social Media vs. Social Networking: Which is Which?

by Nina Angileri on November 11th, 2014

By now, social media is a term with which virtually everyone is familiar, and it is frequently used to describe sites like Facebook, Twitter, and Google+. What most people do not realize is that they have been using the term incorrectly; social media is often interchanged with its close counterpart, social networking.

Filed under social media, social networking, marketing, content, linkedin

The New Face of Social Media

by Nina Angileri on November 4th, 2014

Finding innovative, effective ways to promote business is becoming increasingly difficult in today’s growing digitized world. With the attention span of the average customer getting shorter, marketing itself is undergoing a shift from its traditional tactics to more timely ones.

Filed under social media, digital visibility, traffic, content, content marketing, advertising, seo

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