Social Media Spotlight: Google+

As outdated as they may seem, comment cards are still an important standard for businesses in the service industries, especially restaurants. Despite the fact that any business which relies on customer feedback to succeed can benefit from the use of comment cards, their popularity has declined in recent years. Perhaps the increased use of technology such as smartphones and smart devices may be to blame, but the comment card should not be completely eliminated.

Filed under comment cards, customer feedback, crm, data, information

Finding and Targeting Your Customer Demographic

by Nina Angileri on January 5th, 2015

Hours of time and effort are put into creating content, only to discover that the subsequent email campaign has little to no effect on sales and conversion rates: it's one of a marketer's most disappointing scenarios. Bounces and blocks are satisfactorily low in number, and open rates are high, meaning subscribers saw and read the emails. Click rates, however, are dismal, prompting a reasonable marketer to question, "What is going on here?"

Filed under data segmentation, data augmentation, data enhancement, actionable information, email marketing, targeted marketing, customer demographic

QR Codes and You: Affordable Mobile Advertising

by Nina Angileri on December 29th, 2014

Everyone is familiar with the traditional barcode, but not as many people know about the new mobile counterpart, the Quick Response code. Its convenience is transforming the world of mobile advertising, since it gives business owners more opportunities to reach their customers without being bound to a specific location.

Filed under qr code, mobile advertising, website, traffic, social media, coupons

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Fast.

Proprietary data structures and functionality developed efficiently allows for traversing your data quickly and efficiently.

Intuitive.

User adoption is the most crucial aspect with implementing a new CRM in any business. Friendly and easy to use interfaces make this a breeze

Secure.

Protecting your business data, clients’ personal information and securing your companies processes are paramount with surpassed industry standards